S. M. Jaffer & Co - Breifing

S. M. Jaffer & Co, is the leading company in power generation sector in Pakistan and allied equipment and material of world-renowned brands. S. M. Jaffer & Co, was established in 1949 having Head office in Karachi, and full fledge branch offices in different cities across Pakistan.

S. M. Jaffer & Co, is an authorized dealer of:

  • FG WILSON – UK (Caterpillar NI Ltd)
  • DAISHIN – JAPAN(Honda Petrol Generators)
  • NILFISK ADVANCE – DENMARK (State of the art complete range of industrial Cleaning Machines)
  • ABB UPS – SWITZERLAND(Complete range of Ups)
  • MIDAS – CHINA (Complete range of Batteries)
  • REDPOWER – CHINA (Stabilizer)
  • AWP – AMERICA (Complete range or invertor and UPS)
  • SUMEC – CHINA (Petrol/Gas Generators)
  • EAE ELEKTRIK – TURKEY (Busways System)
  • EAE TECHNOLOGY – TURKEY Building automation systems

S. M. Jaffer & Co has more than sixty-nine years of experience especially in the supply of "Diesel and Gas Generating sets". We have wide range of Diesel and Petrol/Gas Generators including open and enclosed generators providing prime and standby power-from stand by domestic use right up to power modules, with the ability to operate as complete power stations supplying electricity to national grids, By relying on our expert personnel, technical expertise and up-to-date management techniques, we bear full responsibility for the engineering and procurement services of projects in the field of power generation and associated filed.

S. M. Jaffer & Co is associated with FG Wilson power solutions department which provides solutions to meet your specific requirements, timelines and budget regardless of complexity. Our highly qualified Engineers, Administrative and Marketing staff look Sales, Marketing, Installation, Commissioning, After sales services. Our warehouse and workshop are fully equipped with advance technologies enhancing the supply cycle of Diesel, Petrol/Generators, Cleaning Machines and UPS along with the services offered in these fields.

Our Principles

In order to fulfill our goals, we recruit committed, dignified and ambitious personnel and create efficient working teams comprising of experienced and young engineers.

S. M. Jaffer & Co offers

  • Consultancy
  • Cost effective power solution
  • Feasibility study
  • Master Development plan preparation
  • Engineering design (conceptual design basic & detailed design)
  • After sales services
  • Spare Parts
  • Tender preparation
  • Planning & control project services
  • Project Management services
  • Commercial services.

Our Vision

Our primary focus is to create solutions and providing the best quality services day by day. Professional teams of engineers having sound knowledge of all technicalities to provide technical and customer support services 24/7, take up the issues and resolve them on timely basis. Our customers feedback department keeps an eye on all customer’s complains and takes corrective measures timely in order to provide uninterrupted quality services.

We take due care of customer's suggestions and feedback. Hence, our customers can now look ahead with much more confidence thanks to our innovative technologies and concepts. We give them a future, one that offers them the best-possible quality of services. We use the increasing demand for modern equipment and products to our advantage and work consistently to enhance S. M. Jaffer & Co's growth.

Together with our employees, we focus on pursuing strategies that will enable us to uphold our technological leadership. As a vertically integrated company, we offer products and services for the entire market place. The highest quality standards are our benchmark. This is our commitment to our principals, our partners and our investors, who trust in the reliable performance and the future of S. M. Jaffer & Co.

Our Mission

S. M. Jaffer & Co achieves optimal sustainable performances, quality and technological standards in business through our commitment to representing and developing international brands both locally and internationally.

The unique position of S. M. Jaffer & Co build on more than 65-years of professional experience and continual innovation. Our engineers and other staff are united in our commitment to providing the best products and services and bringing the optimal sustainable quality and professional practices to our valued customers. We are committed to honesty, integrity, respect and dignity in our working and business relations with our workers and business partners. In addition to all this we include:

  • Protecting human resources
  • Fulfilling client’s expectations
  • Performing an effective role in social responsibilities
  • Creating competitive advantage
  • Dedication towards obligations and responsibilities
  • Preserving natural resources and complying with environmental protection principles


The Management of the company gives high precedence to the matters regarding:

  • After Sales Services
  • Maintenance
  • Availability of parts
  • Suitable working environment

The most essential objectives of the management is include meetings with the clients, customer satisfaction, continuous on job training of our personnel.


Quality, Honesty and Integrity, Innovation and Improvement, Work with Dignity and Commitment.

  • Jaffer House, 17-Timber Pond Keamari
  • 111-765-765
  • info@smjaffer.com
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